Los Angeles, January 2007 — Ms. Sandrine Pechels de Saint Sardos has been named
Vice President of Distribution, for executive production and distribution company,
Bejuba! Entertainment. The announcement was made today by Tatiana Kober,
the company’s president.
Reporting to Kober, Pechels de Saint Sardos will assist with the development of the
company’s sales strategies as well as will work to develop and implement plans that will
grow and increase new and existing business opportunities.
Based in Montreal, Canada, Ms. Pechels de Saint Sardos will be directly responsible for the execution of the
international sales of television, DVD/Home Entertainment, Digital, Publishing and
L & M initiatives for all of the company’s entertainment properties worldwide.
“I am extremely pleased to have Sandrine join the company,” said Kober. “Her extensive background
in program distribution and development are invaluable. “She will be an asset to the company’s
growth and I look forward to working with her in expanding Bejuba’s! program library as well as
securing new and exciting strategic co-production partnerships.”
Most recently Pechels de Saint Sardos was vice president of program distribution for CLASSIC MEDIA.
Based in their offices, she was responsible for spearheading the company’s distribution and sales
strategies. Specifically overseeing all efforts in generating revenue through: television sales, video sales,
new media sales and seeking co-production partnerships.
Prior to joining Classic Media, Pechels de Saint Sardos was senior director of business development and sales
for Sunbow Entertainment., NY, and remained with the company through its Sony Wonder and
TV-Loonland transitions. While at the company she was responsible for not only the company’s
international sales efforts of the Sunbow catalogue but established the strategic direction of the
ompany’s creative slate of programming, bringing projects from development into co-production and production.
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